By Sofia Casini, RTC Marketing Intern
The tech industry is failing women, not just those working within the tech industry, but tech consumers.
We need to empower women in tech if we want to create a more equitable future.
Most developers don’t design technology– even the apps used primarily by women– with women’s specific needs in mind. This isn’t a unique trait of the tech industry; we see this in everything from medicine to fashion. If developers considered the consumers’ diverse needs in the design process, whether it be an app or a bra, it would better serve female users. It should appeal to the investors of these products because of profitability. It should also appeal to innovators trying to create a better world. So why don’t they consider women? Women aren’t a part of the decision-making.
According to Zippia, 82% of app developers identify as male, and they make 8% more than female-identifying app developers.
At the same time, for many apps, women represent over half of the consumer base. This is especially pervasive with health apps. Women make up nearly 60% of health app users. Yet it took years for popular health apps to consider the needs of the women using them. For example, Apple released its Health app in 2014 when only 25% of the software developers were female-identifying. It took significant amounts of backlash and a year for Apple to include basic menstruation and cycle tracking. Similarly, it took years for companies like Uber and Lyft to include safety features for women in their apps. It took Uber 8 years and thousands of reports of assault to include ride-sharing as a feature of their app.
With more women developers participating in designing and implementing these apps, they would cater better to their female users.
We need more women in tech. We also need the support of the companies hiring and organizations sponsoring innovation, particularly independent female entrepreneurs.
Events that foster female entrepreneurship are key.
Recently, RTC held its Black Wings Hacks Hackathon.
Many of the projects pitched by the young women centered around using tech as a tool for social good.
There was a trend: apps that centered on women’s safety.
As well as projects that focused on equity:
When looking at the inspiration for these projects, we see a theme. As women in tech, we have a unique and essential perspective that aids our ability to innovate.
Be a part of the solution and create an equitable future in tech.
RTC has partnered with numerous organizations to bring equity to the forefront of tech innovation.
If you’re a company that values the innovation diversity builds, consider supporting us in our mission. And if you’re a woman looking for a community to support your entrepreneurship, we are here to help.
To create an equitable future and world, we need to empower more women in tech to lead projects! Join us today to find out how you can be a part of this mission.